The journey to a better financial place

Just finishing up a great book — ONO: Options Not Obligations by Marc Warnke.  This is one of those books that is so full of good information and is told in such an engaging way that you just can’t put it down. I managed to devour all but about 20 pages of it on the train up and back to NYC last week.

Marc is what he terms a “family first entrepreneur.” He has been quite successful and made lots of money along the way, but unlike many entrepreneurs he didn’t let the pursuit of the dollar overtake his life. He made sure that every move he made, every venture he undertook, both supported his family and allowed for the quality time he wanted to spend with them.  Along the lines of my previous post, Marc encourages us to define success in our own terms, as well as how we choose to get there. He gives us permission and some good guidance on how to choose alternate paths to the typical 9-to-5 worklife that may work better for us and our families.

In the process of reading this book, Marc really made me take a hard look at how I think about money, how I think about work, and how I think about “stuff”.   And I realized my money and time (they’re essentially the same thing) were not working as hard for me as they should be. That I need to really think about where I want to be at some future point, specifically define that time frame, and start strategically laying the groundwork now for getting there. He breaks this process down into manageable steps, making the journey to a better financial place seem much less intimidating.

This is not one of those rainbows and unicorns “how to become a millionaire in 3 easy steps” books. As Marc explicitly states, this is not a “how to” book, but a “how to think” book. He backs up his ideas with examples from his own life, and solidifies his financial advice on how to grow wealth through better decision making with real number-crunching scenarios.  He is also very honest in the pitfalls and risks involved in pursuing entrepreneurial success, and suggests a number of strategies to both assess risk and manage it wisely.

Whether you’re looking to make an entrepreneurial fortune or just live comfortably and retire a little early, this book is an absolute MUST READ.  For your convenience, you can purchase it here [affiliate link].  Or buy it somewhere else. Or borrow it from a friend. Doesn’t matter how you get the book, just read it. You won’t be sorry you did.

As a matter of fact, this book is so chock full of good information I’m giving it a second read just to make sure I didn’t miss anything. Sorry — you’ll have to borrow it from someone else.


photo courtesy of Alan Cleaver

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